Turkey's Largest Customer Relationship Management Event opens its doors to you in İstanbul on Thursday, April 9, 2026.

Thursday, April 9, 2026 | ISTANBUL MARRIOTT HOTEL ASIA ATASEHIR

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CRM SUMMIT

About

CRM SUMMIT, a PRONTO EVENTİ event with groundbreaking industry growth and innovation since 2014, returns. 200+ industry attendees, an incredible array of speakers, actionable topics, and impactful session content. The only event where only relevant end-user professionals are present, offering unique comparisons and lead generation opportunities.

On this beautiful day, we would like to state that we would be pleased to share experiences and all up-to-date information with you.

CRM SUMMIT

Speakers

CRM SUMMIT

Topics

  • From CRM to Revenue Engine: The New Common Language of Sales & Marketing
  • From Data to Value: Creating Profitable Customer Experiences with CRM
  • CRM 3.0: AI-Powered Systems That Predict, Learn and Sell
  • Is Customer Data the New Gold? The Future of CDP & CRM
  • The Ultimate Level of Personalization: Real-Time CRM Marketing
  • Reaching the Right Customer at the Right Time with AI-Powered CRM
  • From Chatbots to Sales: Conversational Marketing Integrated with CRM
  • Predictive CRM: Who Will Buy, Who Will Leave?
  • The New Role of Marketers in the Age of Automation
  • CRM + Generative AI: The New Era of Campaign & Content Creation
  • Lead Generation Is Not Enough: Turning Leads into Revenue with CRM
  • Do Marketing Qualified Leads (MQLs) Really Exist?
  • CRM-Driven Funnel Optimization: From First Touch to Loyalty
  • Data-Driven Growth: CRM-Centered Growth Strategies
  • Cross-Sell & Up-Sell Automation Powered by CRM
  • Redesigning the Customer Journey Through CRM
  • CRM Strategies for Brands That Build Emotional Connections
  • CRM Management in the Post-GDPR & Privacy-First Era
  • Influencer Marketing
  • Zero-Party Data: Building Trust-Based Marketing Strategies
  • Can CRM Succeed Without Data Quality?
  • First-Party Data Strategies and the Central Role of CRM
  • CRM-Based Marketing in a Cookieless World
  • Account-Based Marketing (ABM) Powered by CRM in B2B
  • Why Do CRM Projects Fail in Enterprise Organizations?
  • Aligning Sales & Marketing Teams Through CRM
  • How to Measure CRM ROI: From Cost to Value
  • The 10 Most Critical Mistakes When Choosing a CRM Platform
  • You Have CRM, But No Sales! What Are You Doing Wrong?
  • CRM Is Not Software — It’s a Culture
  • Who Wins? Brands That Know Their Customers
  • Marketing Automation vs. Human Touch: Who Wins the Future?
  • CRM Investment or CRM Illusion?
  • Can Loyalty Programs Exist Without CRM?
  • The Critical Role of CRM in Omnichannel Marketing
  • CRM as Experience Management: The Power of CX-Driven Marketing
08:00-09:00

Opening, Registration and Breakfast

09:00 -10:40

1.Slot

09:00 – 09:20 - Murat Günay - CEO, RABAM
Topic: CRM 3.0: Systems That Predict, Learn, and Sell with Artificial Intelligence
09:20 – 09:40 -Altan Ahmet - Senior Enterprise Account Manager, Odoo
Topic: From Data Silos to AI Highways: Unlocking Strategic Agility with Integrated Ecosystems
09:40 – 10:00 - Abdulkadir Gürsoy - Yönetim Kurulu Başkanı, BARCA Dijital Sistem
Topic: CRM Manages Customers, SoftExpert Manages Your Company
10:00 – 10:20 - Haluk Çavuşoğlu - Kurucu & CEO, CLOUDYFLEX
Topic: Last Exit Before the Bridge
10:20 – 10:40 - Engin Alan - Kurucu Ortak, BİNOVİST & ROBOSME
Topic: The Transformation of Enterprise Intelligence with Robosme
Murat Gunay
Altan Ahmet
Abdulkadir Gursoy
Haluk Cavusoglu
Engin Alan
10:40 -11:00

Coffee Break

break
11:00 -12:40

2.Slot

11:00 – 11:20 - Şükrü Can Baltay - Sector Lead - Inspark
Topic: The Agenda Has Shifted: The Age of Agents in Customer Experience
11:20 – 11:40 - Nur Masoud - Kurucu, Parlon
Topic: Why Should Your CRM Be Tailored to You?
11:40 – 12:00 - Umut Mazgal - Genel Müdür, PERANET
Özkan Yurttaşer CIO, Atasay
Topic: A Transformation Story: Bringing Sales, Marketing, Service, and Experience Together on a Single Platform
12:00 – 12:20 - Nida Cevheroğlu - İnovasyon ve Ürün Stratejisi Müdürü, Tanı
Topic: Agentic AI and the Redefined Customer Experience
12:20 – 12:40 - İlker Karaoğlu - CRM ve Power Platform Çözümleri Direktörü, Pargesoft
Topic: The Age of Hyper-Personalization: AI + CRM = The New Customer Experience
Sukru Can Baltay
Nur Masoud
Umut Mazgal
Ozkan Yurttaser
Nida Cevheroglu
Ilker Karaoglu
12:40 -13:30

Lunch Time Sponsored

break
13:30 - 15:10

3.Slot

13:30 – 13:50 - Gözde Akkal - CMO, ROBOSME
Topic: CRM to WIN: Success Stories Turning Data into Profit
13:50 – 14:10 - MOBİLDEV PANEL
-Beyza Büşra Acar Müşteri Başarı Ekip Müdürü, Mobildev
-Tuğba Sucularlı Kıdemli CRM Müdürü, Flormar
-Ozan Özgür Erdoğan Kurucu, Genel Müdür, Mobildev
Panel Topics: The Permission-Based Data Economy: CRM’s New Gold
14:10 – 14:30 -Barış Kanlıca - Founder - Mawens Business Solutions
Topic: CRM Reborn with AI: The Era of Thinking Platforms
14:30 – 14:50 - Serhan Oralp - CEO, MINDDX
Topic: You Have a CRM System. So Why Isn’t Your Pipeline Closing?
14:50 – 15:10 - Ahmet Uygur - İş Geliştirme Direktörü, GROWON
Topic: Speed and Artificial Intelligence Together in Customer Experience: Build the Infrastructure of the Future Now with Zendesk, the World’s Preferred Service Platform!
Gozde Akkal
Beyza Busra Acar
Tugba Sucularli
Ozan Ozgur Erdogan
Baris Kanlica
Serhan Oralp
Ahmet Uygur
15:10 - 15:30

Coffee Break

break
15:30 - 16:30

4.Slot

15:30 – 15:50 - Duygu Tümer - Head - IT Digital Marketing & CRM Solutions, Beko Corporate
Topic: From Data to Value: Strategic Competitive Advantage with the Right Platform and Data Quality
15:50 – 16:10 - Burak Aksöyek - Head of Marketing, Product and CRM, Garanti BBVA Filo
Topic: CRM That Designs Growth
16:10 – 16:30 - Selin Önder - CRM Marketing Analytics Manager, Koçtaş
Topic: The New Era of CRM: Data + Behavior + Artificial Intelligence
Duygu Tumer
Burak Aksoyek
Selin Onder
16:45

Closing

CRM SUMMIT'25

Sponsors

Main Sponsor

Lunch & Coffee Break Sponsor

Corporate Messaging Services Sponsor

Presentation Sponsors

Support Sponsors

Coffee Sponsor

EVENT

Registration Passes

END USER DELEGATE REGISTRATION

299
  • Entrance To All Panels
  • Benefit from All Catering and Cocktails
  • Access To All Event Presentations

SUPPLIER DELEGATE REGISTRATION

349
  • Entrance To All Panels
  • Benefit from All Catering and Cocktails
  • Access to All Event Presentations
EVENT

Location

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Address

Istanbul Marriott Hotel Asia Küçükbakkalköy, Kayışdağı Cd. No:3, 34750 Ataşehir/İstanbul

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Email

info@crmsummit.org

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Phone

+90 216 465 41 11
+90 530 462 11 11

CRM SUMMIT

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