Turkey's Largest Customer Relationship Management Event opens its doors to you in İstanbul on Thursday, March 7, 2024.

Thursday, March 7, 2024 | Sheraton Grand Istanbul Atasehir

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CRM SUMMIT

About

CRM SUMMIT, a PRONTO EVENTİ event with groundbreaking industry growth and innovation since 2014, returns. 200+ industry attendees, an incredible array of speakers, actionable topics, and impactful session content. The only event where only relevant end-user professionals are present, offering unique comparisons and lead generation opportunities.

On this beautiful day, we would like to state that we would be pleased to share experiences and all up-to-date information with you.

CRM SUMMIT

Speakers

CRM SUMMIT

Topics

  • Marketing-Oriented CRM
  • Making the Shift from Customer Experience to Human Experience
  • The Problem with Loyalty Programs
  • Do you have the Secret Formula for Scaling Personalization?
  • Flowing Beyond Happiness in Retail to Unleash Human Potential for a Purposeful + Positive ROI
  • Harnessing Shopper Empathy to Build Loyalty
  • Will Your Data and AI Blow up your Strategies?
  • Revitalizing the Retail and Digital Consumer Experience
  • Exploring New Frontiers: A Brand Marketer + Service Provider Perspective
  • Key to Success: Peak Time Planning and Prioritization
  • Going Digital and Redesigning Loyalty for the Cross-Channel Consumer
  • The Beauty of Personal and Emotional Guest Connections
  • To Reach Hybrid Shoppers and Deliver Personalized Experiences
  • Consumer Control: How CRM is Letting Customers Personalize Each Step of the Journey
  • The Value Exchange – Decoding Consumer Data to Delight
  • Achieving 1:1 Personalization with Self-Learning AI
  • Emotional engagement in the digital world: An ecosystem-powered, integrated lifestyle loyalty proposition, as the foundation for a digital, data-led enterprise
  • The Importance of Customer Intelligence to Power a Differentiated Digital CX and Build Brand Love
  • Combining marketing automation with CRM
  • Decryption of Data between Sales and Marketing
  • Customer Experience Design for Customer Success
  • Paving the Future of Customer Loyalty – How Companies Leverage a Loyalty-Focused Strategy to Build Better Digital Experiences
  • From Fueling Loyalty to Being Loyal to Customers
  • How Targeted Postcards Drive Conversions
  • The Ultimate Loyalty Glow Up – Companies level-up their loyalty program to truly highlight their most valuable customers
  • Beefing Up Your Personalization and Digital Maturity
  • How to Ignite Rockstar Performance During Uncertain Times
  • Converted – The Data-Driven Way to Win Customers’ Hearts
  • Bringing Data and Emotional Connections Together
  • Engagement Transformation for Increased ROI, Globally
  • Data is the New Currency of the Future
  • Fun for All: Unlocking Growth by Focusing on Customers
  • Channel Strategy and Optimization
  • Workforce Management
  • Data-Driven Digital Transformation
  • AI an Automation
  • Customer Service Pitfalls That Derail Growth
  • Align Employees and Customers for a Best-in-Class Total Experience
  • What Does the Future Await for Customer Experience Organizations?
08:00-09:00

Opening, Registration and Breakfast

09:00 -10:40

1.Slot

09:00-09:20 - Ayfer Saltan Oladi - IT Director & Member of the Exe. Board, GLOBELINK UNIMAR
Bahar Mutlu - CX & Marketing Director, GLOBELINK UNIMAR
Subject: Anatomy of the Customer in Logistics
09:20-09:40 - Ayça Kaya - CMO, SEPHORA
Subject: Building Loyalty Through Unique Experience
09:40-10:00 - Haluk Çavuşoğlu - Founder & CEO, CLOUDYFLEX
Subject: Transitioning from Classical CRM to Unified Customer Experience (CX): Zoho CRM Plus
10:00-10:20 - Sarper Bayman - CMO, BITEXEN
Subject: CRM, Loyalty Programs and Digital Technologies
10:20-10:40 - Engin Alan - Co-Founder, BİNOVİST & ROBOSME
Subject: It All Started With A Confession
Ayfer Saltan Oladi
Bahar Mutlu
Ayca Kaya
Haluk Cavusoglu
Sarper Bayman
Engin Alan
10:40 -11:00

Coffee Break Sponsored by Nescafe

break
11:00 -12:40

2.Slot

11:00-11:40 - CUSTOMER EXPERIENCES WITH NEXT4BIZ CRM
Subject: CRM Applications in Finance, Automotive and Retail Industry
  • Moderator: Gurkan Platin - Member of Board, NEXT4BIZ
  • Erden Kurşun - Domestic Sales Manager, OYAK YATIRIM
  • Savaş Sancak - CRM Manager, KIA TURKEY
  • Songul Erol - Customer Services Manager, SAAT&SAAT
  • Ugur Yildiz - CRM Manager, SAAT&SAAT
11:40-12:00 - Tuncer Gülsaran - Deputy General Manager Marketing & Customer Experience, DAIKIN TURKEY
Subject: Our Daikin CRM transformation journey
12:00-12:20 - Umut Mazgal - Managing Director, PERANET
Subject: CRM Powered by Artificial Intelligence: Smarter Strategies, Stronger Relationships
12:20-12:40 - Mehmet Ercömert - Consulting Manager, REGNA
Hakan Karadelioğlu - Project and Technology Management Director, TIRSAN TREYLER
Sevcan Koç - Project Manager, TIRSAN SOLUTIONS
Subject: Effective and Intelligent Bid Management with SAP CPQ
Gurkan Platin
Erden Kursun
Savas Sancak
Songul Ulusoy
Ugur Yildiz
Tuncer Gulsaran
Umut Mazgal
Mehmet Ercomert
Hakan Karadelioglu
Sevcan Koc
12:40 -13:40

Lunch Time Sponsored by Paperwork

break
13:40 - 16:00

3.Slot

13:40-14:10 - INSPARK PANEL
Subject: To be added...
Serdar Susuz - CEO, INSPARK
Zeynep Dura - CMO, EDENRED TURKEY
İ.Renay Onur - Adim Adim & Acik Acik Co-Founder, Spor Istanbul - General Manager
Mert Ulusoy - CRM & Customer Experience Manager, TAV OPERATIONS SERVICES
14:10-14:40 - BİNOVİST - ROBOSME PANEL
Panel Subject: Winning on the Way to the Road
Moderator: Aslı Bıçakci - Sales Director, BİNOVİST
Hakan Durmus - Information Technology Project Manager, SIMFER
Seda Elmas - Customer Relations Manager, ANADOLU ISUZU
Yunus Ulucak - Sales and Customer Experience Manager, PRONTO TOUR
Kadir Tophan - IT Director, SIMIT SARAYI
14:40-15:00 - Gözde Akkal - Marketing Director, ROBOSME
Subject: Winning CRM
15:00-15:30 - APEX LOYALT - VERICLOUD PANEL
Subject: New Generation After-Sales Service Solutions With Migros One
Ozan Yağcı - Co-Founder, APEX LOYALTY - VERI.CLOUD
Murat Golcu - CPO, Director of Product Management, MIGROS ONE
15:30-16:00 - Erdil Yaşaroğlu - CARTOONIST
Subject: Paperwork with the line
Serdar Susuz
Zeynep Ege Dura
İ.Renay Onur
Mert Ulusoy
Asli Bicakci
Hakan Durmus
Seda Elmas
Yunus Ulucak
Kadir Tophan
Gozde Akkal
Ozan Yagci
Murat Golcu
Erdil Yaşaroğlu
16:00 - 16:20

Coffee Break Sponsored by Nescafe

break
16:20-18:30

4.Slot

16:20-16:40 - Mehmet Ertekin - CMO, PİŞİR.COM
Subject: Absent in the process, come into the process (Marketing at Every Step of the Customer)
16:40-17:00 - Elif Zeynep Pehlivaner - Vice President of Marketing Interaction Management, AKBANK
Subject: Innovative Approaches in Customer Interaction Management
17:00-17:20 - Demet Tekin Sari - Chief Sales & Customer Experience Officer, SAHIBINDEN.COM
Subject: Emotional Engagement in the Digital World
17:20-17:40 - Cigdem Dogan Sengul - Digital Marketing Manager, McDONALD'S TURKEY
Subject: Digital Marketing & CRM
17:40-18:00 - Yalçın Özsoy - Co-Founder, TRUWISE
Subject: Technology Architectural Strategy
18:30 - CLOSING
Mehmet Ertekin
Elif Zeynep Pehlivaner
Demet Tekin Sari
Cigdem Dogan Sengul
Yalcin Ozsoy
CRM SUMMIT'24

Sponsors

Main Sponsor

Lunch Sponsor

Coffee Break Sponsor

Celebration Sponsor

Drink Sponsor

Presentation Sponsors

Support Sponsors

EVENT

Registration Passes

END USER DELEGATE REGISTRATION

299
  • Entrance To All Panels
  • Benefit from All Catering and Cocktails
  • Access To All Event Presentations

SUPPLIER DELEGATE REGISTRATION

349
  • Entrance To All Panels
  • Benefit from All Catering and Cocktails
  • Access to All Event Presentations
EVENT

Location

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Address

Barbaros, Mor Sumbul Sok. No: 1, 34746 Atasehir/Istanbul

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Email

info@crmsummit.org

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Phone

+90 216 465 41 11
+90 530 462 11 11

CRM SUMMIT

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